Together we rethink the soft seating industry.

WHAT IS IT ABOUT?

Rethink Softly is a collaboration of designers from different disciplines, academicians, companies and material researchers to rethink the way we make our soft seating furniture.
WHY DO WE NEED TO RETHINK?
1. Traditionally used polyurethane foam is made by reacting di-isocyanates and polyoils. Both of these products are derived from crude oil.
2. Off-gassing in polyurethane foam products may induce health risks for consumers.
3. Polyurethane foam is very hard to recycle and to take back into the chain.
WHAT DO WE NEED TO DO?
1. Rethink the way we design our soft seating furniture.
2. Research on new materials to use in the soft seating industry.
"As a designer I am responsible for what I bring into the world.

Rianne Koens • Otura Design
"Never before I was aware that the polyurethane foam is the biggest culprit in my production."

Mustafa Kadioğlu • deberenn furniture
"The battle towards sustainability, innovation and independence from fossil fuels is an ambition and challenge for me."

Lex Pott • Designer
"By learning from nature and looking at new technologies, it is possible to work towards a circular economy and to design and produce more sustainable products."

Lilian van Daal • Product Designer